As soon as an issue has been published and archived in the permanent storage at KIT Scientific Publishing (KSP) it will cease to be available as Online-First publication. The volume number information from the Online-First reference stays constant as a key to the archive. An article in its final state should be cited as follows:
| Author(s) | Title | Pages | Download | Export Citation |
|---|---|---|---|---|
| Geyer-Schulz, Andreas and Meyer-Waarden, Lars | Consumer Empowerment: What and Why? | 1–17 | Get Article | Export BibTeX |
| Castéran, Herbert and Meyer-Waarden, Lars | The Long-Term Impact of Sales Promotions on Customer Equity | 21–26 | Get Article | Export BibTeX |
| Dekhili, Sihem and Ghesquiere, Chantal Connan | The "Pay What You Want" Pricing Policy: Power Sharing or Communication Action? | 27–31 | Get Article | Export BibTeX |
| Eggert, Andreas, Garnefeld, Ina and Steinhoff, Lena | How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs? | 33–38 | Get Article | Export BibTeX |
| Geyer-Schulz, Andreas and Ovelgönne, Michael | Recent Advances in Modularity Optimization and Their Application in Retailing | 39–50 | Get Article | Export BibTeX |
| Bilstein, Nicola, Hogreve, Jens, Sichtmann, Christina and Fahr, René | Paying For a Higher Workload? The Relation Between Customer's Co-Production and Willingness to Pay | 51–55 | Get Article | Export BibTeX |
| Habel, Johannes and Klarmann, Martin | Mass Layoffs: When and How Do They Affect Customer Satisfaction? | 57–60 | Get Article | Export BibTeX |
| Meyer-Waarden, Lars and Sabadie, William | Complaint Management and the Role of Relationship Quality | 61–70 | Get Article | Export BibTeX |
| Munzel, Andreas and Kunz, Werner H. | Customer-to-Customer Interactions within Online Review Sites: A Typology of Contributors | 71–77 | Get Article | Export BibTeX |
| N'Goala, Gilles and Morrongiello, Caroline | Converting Opinion Seekers in Opinion Givers in the Tourism Industry: Building Trust is Critical! | 79–92 | Get Article | Export BibTeX |
| Pallud, Jessie | How Web 2.0 Tools Impact The Museum-Visitor Relationship | 93–103 | Get Article | Export BibTeX |
| Plotkina, Daria and Munzel, Andreas | What's New With You? On the Moderating Effect of Product Novelty on eWOM Effectiveness | 105–116 | Get Article | Export BibTeX |
| Roederer, Claire and Filser, Marc | e-Voicing an Opinion on a Brand -- A Research Agenda | 117–127 | Get Article | Export BibTeX |
| Simon, Françoise, Ghesquiere, Chantal Connan and Tossan, Vesselina | The Contribution of Gratitude to Satisfaction Models for Complaining Customers | 129–134 | Get Article | Export BibTeX |
| Sonnenbichler, Andreas C. | Social Access Control | 135–147 | Get Article | Export BibTeX |
| Steinhoff, Lena and Palmatier, Robert W. | Three Perspectives for Making Loyalty Programs More Effective | 149–154 | Get Article | Export BibTeX |
| Vernette, Eric and Hamdi-Kidar, Linda | Lead-Users vs. Emergent Nature Consumers for Marketing Co-Creation: Are They Really Different? | 155–165 | Get Article | Export BibTeX |