@article{VernetteHamdiKidar2014,
    author = {Vernette, Eric and Hamdi-Kidar, Linda},
    title = {Lead-Users vs. Emergent Nature Consumers for Marketing Co-Creation: Are They Really Different?},
    year = {2014},
    journal = {Customer & Service Systems},
    volume = {1},
    number = {1},
    pages = {155-165},
    doi = {10.5445/KSP/1000038784/17}
}