@article{PlotkinaMunzel2014,
    author = {Plotkina, Daria and Munzel, Andreas},
    title = {What's New With You? On the Moderating Effect of Product Novelty on eWOM Effectiveness},
    year = {2014},
    journal = {Customer & Service Systems},
    volume = {1},
    number = {1},
    pages = {105-116},
    doi = {10.5445/KSP/1000038784/12}
}