@article{SteinhoffPalmatier2014,
    author = {Steinhoff, Lena and Palmatier, Robert W.},
    title = {Three Perspectives for Making Loyalty Programs More Effective},
    year = {2014},
    journal = {Customer & Service Systems},
    volume = {1},
    number = {1},
    pages = {149-154},
    doi = {10.5445/KSP/1000038784/16}
}