@article{NGoalaMorrongiello2014,
    author = {N'Goala, Gilles and Morrongiello, Caroline},
    title = {Converting Opinion Seekers in Opinion Givers in the Tourism Industry: Building Trust is Critical!},
    year = {2014},
    journal = {Customer & Service Systems},
    volume = {1},
    number = {1},
    pages = {79-92},
    doi = {10.5445/KSP/1000038784/10}
}